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Atelier Parsmei is an ethical, sustainable, high fashion kidswear and womenswear brand offering covertible classic contemporary design.

By prioritising sustainability in all life cycles of the clothes ‏Atelier Parsmei ensures that every aspect of production is transparent - respecting both the planet and its inhabitants.‏”We choose to seek a better way to produce luxury and high design fashion with social commitment and sustainable principles.

Our mission is to encourage everyone we work with or sell to, to think, act and choose positively while finding ideas to help us create less wastage and reduce our environmental impact.”The Atelier Parsmei collection is respectful in production and benefits others through purchase and wear.

Atelier Parsmei proudly supports the Room to Read Organisation and the Kaveri Vanitha Sevashrama Orphanage with each purchase contributing to Atelier Parsmei's aim of transforming the lives of children through literacy and gender equality in education.

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BRAND NAME: ATELIER PARSMEI

BRAND WEBSITE: www.atelierparsmei.com

DATE FOUNDED: 2013

COUNTRY OF ORIGIN: Switzerland

PRINCIPAL COUNTRY OF PRODUCTION: Portugal

COUNTRIES WHERE COLLECTION IS PRESENT:
Europe and America

MAIN CONTACT FOR BUYERS:
Darshana Salvisberg atelierparsmei@gmail.com

AGENT DETAILS:
China - Cote Collective

ONLINE WHOLESALE:
https://playtime-online.picafloreditions.com/#/2062/all

COLLECTION STATEMENT

‘Yayoi Kusama in the land of the Smurfs’

This is an imaginary story of Yayoi Kusama visiting The Smurfs village. Yayoi grew up in Japan and dreamt of becoming an artist. In the fields of her family nurseries, she drew flowers and plants and stones. She imagined the world around her as streams and clusters of dots.

In one of her dreams, she decided to visit The Smurf village as she was so fond of the red and white polka dotted mushroom house, and she was a big fan of Smurfette. There she discovered a different life beyond the silk kimonos and the mountains, far from Matsumoto City where she came from.

She walked in fields of flowers, looked closely at pebbles and drew them as chains of tiny cells that looked like dots. She became devoted to her dots as for her they were a way of thinking about the world among the stars.

In her dream, she enjoyed spending time with Smurfette, amused by her feminine features, blue skin colour, long yellow hair, long eyelashes and her white dresses and white high heels. She looked at the Smurfs dancing and the swirling night skies, trying to solve their issues with Gargamel as if they were puzzles.

Later on she got inspired to make her red and white polka dots patterns as well as the famous Accumulation chair inspired by the Smurfs’ hat.